The Weather Channel (not the National Weather Service) has decided that winter storms need names, in the same way hurricanes and typhoons need names. Blizzards and hurricanes don’t care what they are called but evidently TV producers feel their coverage is more compelling if we are able to somehow humanize dangerous meteorological phenomena, which is interesting because effective propaganda generally dehumanizes the enemy.
We humans name all kinds of stuff that need not be named, and I myself admit to the occasional anthropomorphic fit. A chicken I called “Tiny” was snatched away by a bear last spring and I once knew a tapir we called “Jim” because it was easier than saying “ear tag #P379” but the closest I’ve come to naming weather would have to be “that awful cold snap in ’92” or “the huge freakin’ blizzard during lambing in ’05.”
This most recent storm was given a TV name and many people will use it when they look back on this historic nor’easter. They got hammered and maybe it will help to have a name to shout as they shake their fists at the sky, but step away from the news and the roads and the towns and it was just more wind and snow.