Moosehead Breweries Limited, in Saint John, New Brunswick, keeps a close eye on other brewers who might think of putting a moose on their label. They own multiple U.S. trademark registrations for the words “Moose” and “Moosehead” and for “moose-based” images. Their legal department carried on a long discussion about such images with the Hop’n Moose Brewing Company of Rutland, Vermont, in 2017, before voluntarily abandoning an infringement suit in 2018.
Baxter Brewing Company, of Lewiston, Maine, also features a moose of sorts on its cans but I imagine any conversation with the folks at Moosehead would have been short, due to the fact that Baxter Brewing’s moose has the body of a man, claws, and wings.
A moose, with claws and wings?
That’s no ordinary moose. That is Pamola, a legendary spirit believed by the Algonquin people to inhabit Mt. Katahdin, the tallest mountain in Maine. Pamola is the spirit of thunder and cold weather, and he is the protector of the mountain, always doing his level best to keep people from its summit. Even Henry David Thoreau wrote of Pamola’s determination, and I once found myself approaching Katahdin’s base, dog paddling through the flooded woods lining the rain-swollen Penobscot River, towing my backpack, which was lashed to my air mattress. The mountain was completely hidden by clouds, the rangers closed the trail, and I’ve still never been to the top of Katahdin. Continue reading