Us outdoorsy types, especially we who fish, sure do like our stuff.
When Johnny Morris started Bass Pro Shops in his father’s Brown Derby Liquor Store I doubt he had any idea how much stuff we would buy, but by the time he was selling fully outfitted bass boats he was certainly getting the picture. As we bought more stuff, so did Mr. Morris, including that other outdoor catalog behemoth, Cabela’s, in a 2017 deal valued at a cool five billion dollars.
While Bass Pro may dominate an industry, it is much more than a business juggernaut. Johnny Morris has always supported research and education about conservation issues, partnering with groups like the Bass Research Foundation as far back as the 1970s and, more recently, the Audubon Society, which just awarded him one of Conservation’s highest awards, the Audubon Medal.
One can only imagine the stuff cluttering up the garage of a man like Johnny Morris. Actually, I doubt there’s much clutter in his garage at all but, while some people collect stamps or hand-tatted antimacassars, Morris comes home with race cars and taxidermy collections, and he is not the sort of person who is satisfied watching a tank full of guppies.