Weeks away? More like days. Opening Day at Fish in a Barrel Pond is next weekend, provided the ice goes off the pond and I can get the camps up and running again (See Quill Gordon and The Nonesuch Mountain Howler). Every day I find a string of messages from angst-filled anglers asking about the ice and if they will be able to fish in a week but I have yet to hear someone (other than my supervisor) ask if the faucets flow and toilets flush or if the woodland creatures have been evicted from beneath the beds. My head is sore from knocking on wood but every year the ice goes out and the camps open on time.
The ad above appeared in the April 1948 issue of Outdoorsman magazine. From the first trout to the last fightin’ bass, South Bend was there to make your sport complete. With split bamboo rods starting at $16 and nifty automatic reels for $10, an angler could still splurge on a nice double taper line and be fishing for $35! It is a virtual certainty that at some point in the season someone is going to show me a new rod that cost what I make in a month and tell me “you get what you pay for.” It’s also a good bet that same guy will be the one who asks who to speak to about the fishing around here.
Today’s dollar is a different animal than the dollar of 1948, and today’s anglers are different, too. Or are they?
The weather on Opening Day can be as unpredictable as the fishing but C.H. Masland & Sons had every angle and angler covered in 1948. Their handy “opening day check list” consisted entirely of clothing items from their catalog, for all kinds of weather, including a nylon rain cape, knee-length for the same price as a South Bend reel.
One of the best things about C.H. Masland ads from the late 1940s was the cartoon at the top of each one. Illustrator Tom Rost (1909-2004) began his series of “Opening Day” hunting and fishing cartoons while at the Milwaukee Journal in the late 1930s, after a stint as an artist with the Civilian Conservation Corps (two of his watercolors were purchased by Eleanor Roosevelt as a Christmas gift to FDR in 1937). He enjoyed a long association with Field & Stream and other wildlife magazines and had a very successful career as an illustrator and artist.
I just can’t imagine where he ever came up with the things he included in those Opening Day cartoons.
All of us at The View from Fish in a Barrel Pond wish everyone out there the most successful of Opening Days, no matter the weather or the cost of their rod. Of course, the definition of “successful” will vary from angler to angler; Quill Gordon will be happy if the toilets flush.
Sometimes you could get more than you payed for too. Given the year, 1948, think Phillipson…
Apart from there being a helluva lot more of ’em, today’s anglers generally have a lot less “discretionary” time, so they tend to be wound a bit tighter.